the Whys among us

cassette age test

picture via Pinterest & TheChive

Do you realize just how quickly the world around us is changing?  It was brought to my attention as I was online and saw a picture of a cassette tape & a pen.  Do you know how those two things are related?  I do!  Too many episodes of spooling the tape back into the cassette for me… Yet, I’m pretty sure my younger brother has no idea.

Music formats are just the tip of the iceberg.  I can remember when the internet was new (I was in high school).  Now, we’re on the cutting edge of technology – The era of the ‘zettabyte’ is forecasted to be here in just three years according to this infographic.  Wow, how far and how fast we have come.

As the communications liaison (one of my several hats) for DOVE Africa, its my job to be ‘on top of’ this stuff.  Facebook, Twitter, Flickr, Pinterest, Instagram, Buffer, HootSuite, the blogosphere… have all become part of my daily lexicon; all in the effort to stay connected to the world around me.  Yet I have to wonder, am I really engaging the world or am I just adding to the ‘noise’ around me?

“If I speak with human eloquence and angelic ecstasy but don’t love, I’m nothing but the creaking of a rusty gate.” I Cor 13:1 I realize that even in all I do, I must offer the truth of the love that compels me to action.  Its all about the “Why” of my story.

Why did I think that news article was important to share?  Why did I write that blogpost? Why is that picture worth posting?  When we connect in social media it should be about the reason for engaging, not just the content.  I’m called to be a thought leader and a witness to what I believe.

The world is changing and we must respond to that, yet we cannot sacrifice the truth of His unchanging message of grace and forgiveness on the altar of relevance.  Just like money is a tool used to expand the Kingdom of God, so too is social media.  It is simply a tool.  However, also like money let us not love social media for itself, or we may have paid too high a price.

2 responses to “the Whys among us

  1. Good, thought-provoking piece Kerri. As a digital marketing professional and a Christian, the challenge you’ve posed there get’s me to ask the whys in a large chunk of my life!

    • Thanks David. I’m asking the same questions, spending a lot of my time online makes me now question if I’m keeping balance with the “real” world as well. Hope you find your answers.

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